We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design. Look is critically important but so are the other elements of your brand.
The internet never sleeps. Tiny sections of it may take an hour or two a week for routine maintenance, but for the most part, any presence generated there is available all day, every day, waiting for someone to access it. But what happens if someone interacts with it in the middle of the night?
The social media revolution is here–are you ready? You may be dabbling in - or even expertly managing - social media tools, but have you thought about whether you have the right culture for social? Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?
If you're like me, you've been seeing a lot written about the Millenials lately. It's understandable, since by most accounts they are the biggest generation in U.S. history. So while Gen X got some attention back in the early 90s when they were entering the workforce, the attention on the Millennials is likely going to follow them their whole career. Given their importance, then, here's a simple question: Who are the Millennials?
Mark Twain once noted that “mankind is the only one of the animal kingdom that blushes—or needs to.” To that point, the best constraint on undue political influence on the democratic process is simple transparency—a requirement for lobbyists to list themselves publicly according to whom they represent, what their purpose is, and how much they are getting paid to do that work.
It is important that we not stay transfixed on the buzzing work of social media, because this permanent change to our business landscape has set in motion some other changes that need our attention. Specifically, as social media became the norm, I've noticed some changes in what is valued.
Both IT and Marketing seem to be in the middle of revolutionary changes. Things are shaking up. And this is a unique time in history where we can take those changes and apply them more broadly to leadership and management. But not if you stay stuck in your departmental mindset. Are you up to the challenge?