Both IT and Marketing seem to be in the middle of revolutionary changes. Things are shaking up. And this is a unique time in history where we can take those changes and apply them more broadly to leadership and management. But not if you stay stuck in your departmental mindset. Are you up to the challenge?
We'll develop the right strategies, will set up the right social tools, we'll engage our customers, and we'll develop a kick-ass set of company values, but in the end we won't see that promised increase in productivity or effectiveness. Why? Because the senior team members never actually resolved their underlying differences about the strategic direction before they wrote it down in the plan. And our departments never actually act on customer feedback because they feel the problems identified are some other department's fault. And frankly, when anyone internally acts in ways that contradict our values, we rarely confront them, at least not directly. Because we cannot deal well with conflict, we are missing out on the benefits of social business.
Fitness Australia, an association based in Sydney, is an organization that has taken the principles we laid out in Humanize and is now showing amazing results in their revenue growth, employee engagement and retention, and other success metrics. I wanted to share what they are doing and how it's been working through this interview with Robert Barnes, General Manager, Operations at Fitness Australia.
Humanize is a guided tour of what the next era in management is going to look like. Inspired by the ways in which social media has been successful, we identify twelve aspects of organizational life, spanning across culture, structure, process, and behavior, that will allow us to retain our machine-like efficiency while simultaneously solving our most pressing management problems (e.g., engagement, agility).
Are you a nonprofit that’s watching technology advance and wondering how it can benefit your organization? The human mind will always be triggered by the same things, no matter how fast technology changes. Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association.