By 2025, Millennials will comprise 75% of the global workforce. A vast majority of these Millennials want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society. More than previous generations, Millennials are ready to work independently if their needs go unmet by a traditional organization. The organizations up for the challenge of meeting these higher expectations will have the prospect of developing innovative products and services that benefit society, while attracting the most talented next generation workers needed to thrive tomorrow.
You need to learn more, and you need to learn faster. Your organization's health depends on it. You need to see how things are changing BEFORE the change is beaten to death in the main stream press. You need to be aware of the failings of your own internal processes BEFORE half of the marketing department quits. Your strategy and your culture, and even your key financial metrics are going to be changing more frequently in today's world. That's why your pace of learning is so important, and you can't learn quickly if you only stay at the high level.
"The folks in charge of today’s donor relations departments – likely members of my own generation – must author the strategies needed to succeed as Millennials begin to exercise greater influence within their donor bases. In fact, I see a few trends already taking shape which will only grow increasingly prominent."
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.
The number of Millennials in the workplace is growing, and will continue to do so for at least another decade. Much of the growth, of course, will be in the form of entry-level workers--that's where all generations start off. But it's important to note that the oldest Millennials are now in their 30s. They're experts. Managers. Leaders.
We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design. Look is critically important but so are the other elements of your brand.
The internet never sleeps. Tiny sections of it may take an hour or two a week for routine maintenance, but for the most part, any presence generated there is available all day, every day, waiting for someone to access it. But what happens if someone interacts with it in the middle of the night?
The social media revolution is here–are you ready? You may be dabbling in - or even expertly managing - social media tools, but have you thought about whether you have the right culture for social? Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?
If you're like me, you've been seeing a lot written about the Millenials lately. It's understandable, since by most accounts they are the biggest generation in U.S. history. So while Gen X got some attention back in the early 90s when they were entering the workforce, the attention on the Millennials is likely going to follow them their whole career. Given their importance, then, here's a simple question: Who are the Millennials?
Mark Twain once noted that “mankind is the only one of the animal kingdom that blushes—or needs to.” To that point, the best constraint on undue political influence on the democratic process is simple transparency—a requirement for lobbyists to list themselves publicly according to whom they represent, what their purpose is, and how much they are getting paid to do that work.