ocial media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. One of the reasons most companies are adopting social media marketing is that over 60% of people who use social networks admit that they will engage positively with a brand and its products after recommendations from friends on social networks.
"The question that struck me today as the most relevant is why. Why would anyone want to abandon the convenience of comfort zones to risk unpopular culture changes? What’s the prize that makes the pain worthwhile? What does success look and feel like? Yet, in interviewing executives who believed in the necessity of systemic change during the last two years, I was struck by how difficult it was for them to visualize scenarios of success. "