We search marketers need to leverage social media to better target local users. We can also use social media to build brand awareness in the right niche markets. The more user information you have, the tighter your "fishing net" will be woven. And the better you know how to leverage social media's reach, the wider your net will be cast.
All about the Twitter Leapfrog Method - a framework that helps you deliver your newly published articles to hundreds of highly targeted readers, many of whom will reshare that article with their followers.
Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.
You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly.
As you begin to plan for 2017, you may discover an even slimmer budget with loftier goals. Fortunately, there are ways to achieve more with less; the trick is knowing where to cut corners without significantly compromising engagement and interest in your cause.
I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.