Think of content strategy as a roadmap for your content. Just like planning a trip, you figure out where you’re going, how you’ll get there, how much you have to spend, when you can go, and what you’ll pack.
To read ROI case studies from organizations like The Financial Planning Association, The American Speech-Language-Hearing Association and more, download Higher Logic’s in-depth article on Community ROI.
Nonprofit and political organizations are constantly looking to build online connections to better fundraise, advocate, communicate and organize. But how do you get people to actually opt-in? And how do you know which online avenues to try?