Industry Insider

Thumbnail image for Leveraging Social Identity

In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels. Read More

Thumbnail image for Leveraging Social Identity

"As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community." Read More

Thumbnail image for How to Empower Staff to be the Voice for your Organization Through Social Media

A lot of great info in this deck by Blake Landau at Intel. Read More

Thumbnail image for How To Make the Business Case for Social Customer Care

Here's an excellent deck by Rawn Shah about social business and the future of work. Read More

Thumbnail image for Enterprise 2.0 and the Future of Work

ICF Interactive has developed the Digital Momentum Checkpoint, a researched, expert assessment of how your digital channels are performing to help you take your digital experience to the next level. We’ll show you where you have opportunities for improvement and give you actionable recommendations, big ideas, and a step-by-step plan to get you there. Read More

Thumbnail image for [Webinar 6/25] Content Strategy Field Guide

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. There are basically two schools of thought on naming a private online community. One is more common in the corporate/organizational space, and the other is more common among all other communities. Read More

Thumbnail image for How to Name Your Private Online Community

Great deck with exactly what to measure for specific social media goals. Read More

Thumbnail image for What to measure in social media

MUST READ deck on content strategy for associations. Read More

Thumbnail image for Content Strategy for Associations

Here is an infographic that further highlights how a digital marketing agency are instilling blogger outreach across the business and using GroupHigh to help automate the research process. Read More

Thumbnail image for [Cool Infographic Friday] Linkbuilding through Outreach

These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. They also give their members a platform to enhance their reputations and move their careers forward. Like traditional associations, these communities are a source of news, information and education. Doximity partners with medical institutions to offer online courses so members can earn and track continuing medical education credits. Members have access to specialty forums and receive Google-like alerts for new academic articles as well as personalized reading and research recommendations. Read More