Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.
The importance of having strong core strength is key to maximizing balance, flexibility, and growth. The same is true for organizations. To be fiscally fit, organizations need to be strong at the core. How is your organization’s core strength? As individuals and as organizations, it’s time to ready ourselves for 2017. There are bound to be new opportunities for growth and you don’t want to miss out!
Today, there are many peer-to-peer fundraising software platforms available, presenting nonprofits with both more choice and the challenge of finding the right tool for their organization. The Peer-to-Peer Fundraising Technology Landscape, a new guide for nonprofits by Cathexis Partners, introduces nonprofits to today’s world of peer-to-peer fundraising tools.
"What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?"
I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
I wanted to share my congratulations to the team at Higher logic for this nice win, but even more for me personally, I remember - literally - when Higher Logic was Rob and six other people working remotely....
Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. They should not be stopping us in our tracks. In fact, dig in and what we find are a handful of myths, myths uncovered in the 2016 Association Innovation Research Study, that are holding us back.
"People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you."