In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
"As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community."
ICF Interactive has developed the Digital Momentum Checkpoint, a researched, expert assessment of how your digital channels are performing to help you take your digital experience to the next level. We’ll show you where you have opportunities for improvement and give you actionable recommendations, big ideas, and a step-by-step plan to get you there.
The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. Regardless, it’s definitely something you’ll need to grapple with as you’re preparing to go live. There are basically two schools of thought on naming a private online community. One is more common in the corporate/organizational space, and the other is more common among all other communities.
These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. They also give their members a platform to enhance their reputations and move their careers forward. Like traditional associations, these communities are a source of news, information and education. Doximity partners with medical institutions to offer online courses so members can earn and track continuing medical education credits. Members have access to specialty forums and receive Google-like alerts for new academic articles as well as personalized reading and research recommendations.