"What does the rise of Snapchat mean for brands? How big is the audience for the social messaging app? Is it only for Millennials? How are companies using it to reach consumers? And, most importantly, should it be part of your marketing strategy?"
I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
I wanted to share my congratulations to the team at Higher logic for this nice win, but even more for me personally, I remember - literally - when Higher Logic was Rob and six other people working remotely....
Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. They should not be stopping us in our tracks. In fact, dig in and what we find are a handful of myths, myths uncovered in the 2016 Association Innovation Research Study, that are holding us back.
"People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you."
Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. They will last for a long time with proper maintenance and improvements over their lifetime.
So, you’ve finally got it….that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor. How do you find someone willing to give you the push you need to get up and running?
Our people get the work done, and HR has embraced the job of making sure we have people in place, and then making sure we don’t get sued when we have to fire some of them. That’s not about growth. It’s about keeping up, and maybe not sliding backwards, but it’s not about growth. So how do you make it about growth? That’s precisely what we are going to discuss in our next WorkXO Webinar with our partner, QuestionPro (join us August 10!). And I’m sure you’re not surprised to learn that our answer will revolve around organizational culture. It is very possible to turn your culture into your growth engine. But you have to do it right, and there is no one in the organization better trained and prepped to lead that effort than HR.
This is an event for all association types that are interested in learning more about association tech and how we can use tech to propel our organizations forward. The ideal attendee will be an association executive who is the project leader or has a role in the AMS selection or implementation process.