"People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you."
Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. They will last for a long time with proper maintenance and improvements over their lifetime.
So, you’ve finally got it….that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor. How do you find someone willing to give you the push you need to get up and running?
Our people get the work done, and HR has embraced the job of making sure we have people in place, and then making sure we don’t get sued when we have to fire some of them. That’s not about growth. It’s about keeping up, and maybe not sliding backwards, but it’s not about growth. So how do you make it about growth? That’s precisely what we are going to discuss in our next WorkXO Webinar with our partner, QuestionPro (join us August 10!). And I’m sure you’re not surprised to learn that our answer will revolve around organizational culture. It is very possible to turn your culture into your growth engine. But you have to do it right, and there is no one in the organization better trained and prepped to lead that effort than HR.
This is an event for all association types that are interested in learning more about association tech and how we can use tech to propel our organizations forward. The ideal attendee will be an association executive who is the project leader or has a role in the AMS selection or implementation process.
Just wanted to give everyone a head's up - after years of connecting jobseekers and employers through the low-tech "email introduction" method, I am excited to announce that I will be piloting a new SocialFish job board in partnership with the awesome folks at Boxwood. I'm open to including jobs in social media, marketing, communications and PR, fundraising, grassroots advocacy, digital, content, and technology - all topics familiar to SocialFish readers!
You have to set the right goals for your website. Otherwise, how do you know if it’s working? Your website is a reflection of your organization. If its goals are focused on increasing revenue, then that’s what you are focused on. Is it? Or are you focused on increasing member engagement? Do you want members to buy things from you would your rather have them get value from the products and services you provide so that they’ll become active members? I’ll let you decide what your organization is striving for when it comes to business goals. But whatever those business goals are, your website goals should match them.