How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Out of the participants, 34% work at Associations. Read on to get the details.
For eight years, the Community Roundtable has dug deeply into the strategies, operations and tactics behind the most successful communities in our annual State of Community Management reports. Each year, we reshape and reimagine the survey, and I can say without hyperbole that this will be the best, most informative State of Community Management ever.* Why the asterisk? That's you. We need your help.
Across the world, right now, thousands of community managers are about to decide which platform is best for their organization, but there’s no single source of honest community platform reviews, from real community managers, for them to research peer reviews. Why isn’t there a Yelp specifically for community software? Now there is.
"Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no."
I was privileged to teach a module about Aligning Community Management and Workplace Culture to the new class of Community Engagement Fellows at the American Association for the Advancement of Science (AAAS).
I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
The American Association for the Advancement of Science (AAAS) has launched the application process for the new Community Engagement Fellows Program, which will provide professional development for engagement experts in the scientific community. Applications will be accepted through Sunday, October 16.