Thumbnail image for Capital Campaign Marketing Strategies for the Tech-Savvy

If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Read More

Thumbnail image for Capital Campaign Marketing Strategies for the Tech-Savvy

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Thumbnail image for Help Us Promote Community Manager Appreciation Day January 23

Bookmark this one now. Read More

Thumbnail image for 2017 Social Media Cheat Sheet – Updated!

Thinking of getting a new job in 2017? Spend some time over the holiday break applying for some of these! NOTE TO EMPLOYERS - special discount code offer ends on 12/31. Post your job now! Read More

Thumbnail image for Hot Association Marketing Jobs This Week – December 22

I was recently invited to chat with Celisa Steele over at the Leading Learning Podcast. We talked about "the implications of social media on associations, how it has led to organizations becoming more human-centric (including the impact millennials are having on this), and the important role of learning in organizational culture." Read More

Thumbnail image for Connecting Organizational Culture and Learning

What can a local kickboxing club teach us about membership marketing? Plenty! Read More

Thumbnail image for Put Your Marketing Gloves on and Bring on Member Engagement

Get your new job here!! Some awesome ones this week. Read More

Thumbnail image for Association Social Media Jobs This Week – December 15

LinkedIn is messing with us again. Sigh. Read More

Thumbnail image for LinkedIn to remove lots of search fields

"The concept of creating content pillars is not new, but if you are not currently leveraging this idea then it could be revolutionary for your association. The idea of a content pillar is that you generate one large resource, say an annual industry study, then utilize smaller content elements to support that resource." Read More

Thumbnail image for You Have More Content than You Realize

Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. And of course, it's important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed - as some associations have learned the hard way. Read More