Risk and Social Media

Thumbnail image for What associations need to know about facebook’s new political content rules

Facebook is "proving their commitment to transparency by “shining a light on ads with political content. Under this new program, any Facebook Page paying to promote political content will have to follow the newly-minted rules for ads with political content." Find out more here. Read More

Thumbnail image for What associations need to know about facebook’s new political content rules

"In regular life, when someone professes respect and appreciation for you and declares you their ally, then turns around and kicks you in the stomach, you realize that person sucks and stop trusting them and spending time with them." Read More

Thumbnail image for In Facebook We Trust. Why?

If you're an organization that relies on LinkedIn groups as your online community platform, now is probably a good time to start crafting your exit strategy. Read More

Thumbnail image for LinkedIn Groups: What you Need to Know Now

Only association insiders have the existing relationships to understand the true implications of such a big corporate buy-out - and this is a small pond and word travels fast. Read More

Thumbnail image for The Great AMS Shakeup and what to do about it

Today, APA released the second part of their annual Stress in America™ report, which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Yikes. Read More

Thumbnail image for Social Media Stress is Real

"Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no." Read More

Thumbnail image for Why the Boston Globe Shouldn’t Be Building Community on Facebook

I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Read More

Thumbnail image for Everything You Need To Know About Online Community Management

To really maximize the potential for digital marketing, you'll need to use multiple channels that reinforce your efforts and expand your presence. Read More

Thumbnail image for Marketing: Don’t Put All Your Eggs in One Basket

How have the changes impacted your org's LinkedIn group? Anyone experiencing any positives to counteract the negatives I and others have experienced? Comment by sharing this post. Read More

Thumbnail image for LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

If LinkedIn were a brick and mortar place that the owners were just slowly letting fall apart, wouldn’t you assume that they were just riding out the decline until eventually closing their doors forever? Read More