"Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no."
I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.
To really maximize the potential for digital marketing, you'll need to use multiple channels that reinforce your efforts and expand your presence.
How have the changes impacted your org's LinkedIn group? Anyone experiencing any positives to counteract the negatives I and others have experienced? Comment by sharing this post.
If LinkedIn were a brick and mortar place that the owners were just slowly letting fall apart, wouldn’t you assume that they were just riding out the decline until eventually closing their doors forever?
This post focuses on the market and the environmental factors that has brought us to where we are today, part of a series of posts on the #futureofbusiness by Hessie Jones.
Is it time to stick your marketing and your IT folks in a room and get them to hash it out? Because seriously man, its 2015.
Social media is not about broadcasting, but about listening. Or did you forget? Good thing here's a refresher for ya.
Caveat emptor when it comes to anything Facebook does.
Part of managing your organization’s brand is being consistently aware of what others are saying about it.