Risk and Social Media

Thumbnail image for Why the Boston Globe Shouldn’t Be Building Community on Facebook

"Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no." Read More

Thumbnail image for Why the Boston Globe Shouldn’t Be Building Community on Facebook

I've partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Read More

Thumbnail image for Everything You Need To Know About Online Community Management

To really maximize the potential for digital marketing, you'll need to use multiple channels that reinforce your efforts and expand your presence. Read More

Thumbnail image for Marketing: Don’t Put All Your Eggs in One Basket

How have the changes impacted your org's LinkedIn group? Anyone experiencing any positives to counteract the negatives I and others have experienced? Comment by sharing this post. Read More

Thumbnail image for LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

If LinkedIn were a brick and mortar place that the owners were just slowly letting fall apart, wouldn’t you assume that they were just riding out the decline until eventually closing their doors forever? Read More

Thumbnail image for Why Associations Should Be Planning Their LinkedIn Exit Strategy

This post focuses on the market and the environmental factors that has brought us to where we are today, part of a series of posts on the #futureofbusiness by Hessie Jones. Read More

Thumbnail image for The #FutureOfBusiness WILL Radically Change Everything As We Know It

Is it time to stick your marketing and your IT folks in a room and get them to hash it out? Because seriously man, its 2015. Read More

Thumbnail image for Can Marketing and IT Collaborate?

Social media is not about broadcasting, but about listening. Or did you forget? Good thing here's a refresher for ya. Read More

Thumbnail image for The Art of Social Media Listening

Caveat emptor when it comes to anything Facebook does. Read More

Thumbnail image for What You Need to Know Before You Install Facebook’s Messenger App

Part of managing your organization’s brand is being consistently aware of what others are saying about it. Read More