Social CRM and ROI
Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. One of these huge mistakes is simply thinking that having a presence on places like Facebook and Twitter is enough to attract more customers.
To read ROI case studies from organizations like The Financial Planning Association, The American Speech-Language-Hearing Association and more, download Higher Logic’s in-depth article on Community ROI.
An online community is about year-round engagement with the organization. It's networking (the top reason people join associations, according to the MGI report), socializing, exchanging expertise and being reminded on a regular basis of the association's offerings. In my opinion, there is no better way for people to engage with both the association they're paying to belong to and the other members they're paying to network with. Of course, face to face is the best way to network and communicate, but realistically, that can't happen every day. Online community can.
We want to examine why mobile is working for AIDS.gov. What have we done over the past few years that has brought us to this point, ahead of where we thought we would be? What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention? What else should we be doing? There are three things that stand out, as we consider what we have done and what is working for mobile and AIDS.gov.