When it comes to relationship marketing, what rung of the ladder is your association currently at? Are you struggling at the bottom, overwhelmed in a sea of data and unsure of where to begin? Or maybe you’re content in the middle – doing what you can, when you can.
I wrote a post over at AssociationSuccess.org that you may find interesting, in which I share a couple of stories about my personal engagement with some organizations...
Clay Shirky tells it like it is.
"I have been at this for a long time, and I STILL see the need (almost weekly) to convince someone influential at my employer that social media matters. Yeah. That."
Some good trends for you in this deck by Brian Solis at Altimeter.
This new normal has the ability to capitalize on the abundance of data and allows business to analyze information and adapt services and solutions that respond to to these evolving customer needs.
"To develop cooperation with others and to collaborate, you need to understand what you have in common. This is the chimera of collaboration culture composed of elements from many different segments of culture and between people."
"People in your organization are going to be connected to social somehow. It's inevitable. You can either ban them from speaking on behalf of the company, or teach them that should they be in a position to speak on the company's behalf that there is a right way."
It seems like the more time goes by, the less likely it seems that Google+ will be around for the long haul.
Have you thought about what happens to your social profiles once you're gone?