Just wanted to give everyone a head's up - after years of connecting jobseekers and employers through the low-tech "email introduction" method, I am excited to announce that I will be piloting a new SocialFish job board in partnership with the awesome folks at Boxwood. I'm open to including jobs in social media, marketing, communications and PR, fundraising, grassroots advocacy, digital, content, and technology - all topics familiar to SocialFish readers!
We’ve heard it a million times, “Assume = Make an Ass of You & Me”, yet far too often we let faulty assumptions drive our decisions. The result invariably means less-than-optimal resource allocation, lower income, higher costs and dissatisfied members. In a newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations, Elizabeth Engel, Spark Consulting and Peter Houstle, Mariner Management, offer several examples of associations which put some of their assumptions to the test, found them lacking and adjusted their operations accordingly.
"Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. We created this book to raise the literacy level among businesses on what community managers actually do, and for community managers to have a trusted guide in their daily jobs. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community."
The social media revolution is here–are you ready? You may be dabbling in - or even expertly managing - social media tools, but have you thought about whether you have the right culture for social? Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?