In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?
This post originally appeared on November 11, 2010. I thought it would be fun to repost it today, January 22, 2014 - and see if things have changed. Rather than edit any of this post, I'll hand it over to you. What do you think? Was Lindy right, 4 years ago? The floor is yours.
We want to examine why mobile is working for AIDS.gov. What have we done over the past few years that has brought us to this point, ahead of where we thought we would be? What can we share with the HIV/AIDS community to improve their efforts in outreach, education, and prevention? What else should we be doing? There are three things that stand out, as we consider what we have done and what is working for mobile and AIDS.gov.