“Designing a great device is not the same as designing a great user experience. Designing a great user experience is not the same as designing greater engagement.”
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Are you an association or nonprofit whose been doing social media work for a while? Do you need a "gut check" to make sure you're on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help.
What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Is it designing programs or services that your organization believes are relevant? Discounting fees for the unemployed? This top-down, provider–to-customer product design conjures up for me images of amateur target practice. You aim in the general direction of the target but which of its concentric circles you will hit is a tossup. All you can do is just hope that you may per chance land at the center. Treating all member or customer needs as equal parts of a blurry, undifferentiated whole seems comparable to such random target shooting. So is guessing that a lecture or discount are better solutions for the unemployed than, say, peer brainstorming or custom training. Sure there is some relationship between your program topics and the situation but do they address problems that” keep members up at night”? How does an organization change the tone of its relationships with customers from distant to intimate?
