Do you know your content marketing basics?

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This is the IAB’s primer on content marketing.  Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.  Plus, we know a lot of association execs who still don’t understand content and this could be a good tool in your arsenal for explaining why it’s important.

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