http://www.socialfish.org SocialFish helps associations get the most out of social media. Tue, 30 Dec 2008 21:22:27 +0000 http://backend.userland.com/rss092 en Thank you for joining us for Social Media 101: It's all about Relationships, part of the Essential e-Marketing Strategies Webinar Series. We feel strongly that the best way to learn the basics is to take some time to experiment. Here are some links that will help you get up to ... http://www.socialfish.org/2008/12/19/social-media-101-its-all-about-relationships/ Keeping up with Facebook can be exhausting. It's growing and changing so fast and it seems every time you log in something new is all the rage. But Facebook isn't really about the latest gadget or feature, it's about connecting with individuals on a whole new level. The links you'll ... http://www.socialfish.org/2008/12/11/facebook/ When it comes to creating community online, great content is not enough. You need to create engagement and that means also giving people something to do with the content and a reason for doing it. We recently wrote about three usability concepts that can help you stay on track when ... http://www.socialfish.org/2008/12/01/deep-thoughts-on-usability/ From the very beginning, associations have always relied on word of mouth (WOM) as a means to grow membership, events and support for vital initiatives. We're good at it. But we still have room for improvement. I had the pleasure of interviewing Andy Sernovitz for this article in Associations Now. ... http://www.socialfish.org/2008/11/26/sparking-word-of-mouth/ Nothing draws blog readers and commenters like meaningful, engaging posts. Here are some ideas to get you thinking and planning: Insight or opinion. If your blogger can be honest and open enough to share an opinion, you'll build rapport and attract readers. If you're brave enough to express an unpopular opinion, ... http://www.socialfish.org/2008/11/10/10-types-of-blog-posts-that-associations-can-rock/ For associations and non-profits who are wondering how to get in the social media game -- or how to figure out whether they should -- listening is the place to start. While it's relatively easy to dabble in social media, listening is the critical component in developing a ... http://www.socialfish.org/2008/10/30/how-to-listen-to-your-audience-using-social-media/ Young professionals are game changers. Do you know the new rules? These digital natives communicate differently than any previous generation. As marketers, we need to adapt. At the DMAW Association Day on Thursday, October 16, Maddie and I discussed a mix of strategies--from traditional marketing to social media marketing and ... http://www.socialfish.org/2008/10/20/new-rules-for-engaging-young-professionals/ We're working hard to spread the word about what social media can do for associations. We're lucky enough to be speaking to several groups over the next few months. UPDATE: First up on October 8, SocialFish Maddie Grant spoke in Alexandria at Avectra Academy’s premiere event - What Associations Must Know ... http://www.socialfish.org/2008/10/07/social-media-as-an-engagement-strategy/ One of the questions Maddie and I hear most frequently is "why doesn't anyone comment on our blog?" It's a tough question to answer in a two minute response at a seminar, so we wrote a piece called Why Doesn't Anyone Comment on Your Blog? in the September issue of ... http://www.socialfish.org/2008/08/29/getting-comments-on-your-association-blog/