Search: amanda kaiser

Association professionals say their association is not innovating because they are under-resourced, they don’t have the right ideas or don’t know how to prioritize between a bunch of great ideas, or the association’s stakeholders (leadership, staff, board, members) fear risk. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. They should not be stopping us in our tracks. In fact, dig in and what we find are a handful of myths, myths uncovered in the 2016 Association Innovation Research Study, that are holding us back.

Have you conducted surveys and realized the responses left you with far more questions? Have you analyzed your organization’s data and then you wonder how you can learn more about members?

Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? How are you using storytelling for your organization?

Of all the emails that come into your inbox every day how many do you actually read? How much of your junk mail do you actually read? There’s a constant feed of social media posts flooding your accounts. How many do you think you catch? Probably just a fraction. A quick scan of all those unread messages tells you they don’t apply to you.

Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles.

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

We spend a disproportionate amount of time on our association’s brand look. We review iteration after iteration of a reimagined logo. Every year we agonize over the conference look – location-based or theme based? We tinker with website design. Look is critically important but so are the other elements of your brand.

Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. While all of these things are important for our members to know perhaps pushing all of the time is not so engaging.

Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.