Search Results For: amanda kaiser

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The Marketing of Marketing is not Telling Us The Whole Story About Member Research

  The marketing of marketing is big business. Billions of dollars of marketing products are sold each year: CMS’s, marketing automation, advertising, customer data analysis and more. We marketers are very good at marketing especially the most profitable marketing products. But the most profitable marketing products, the sectors getting the most buzz, can not necessarily solve […]

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Your Brand Is Not A Logo

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Inputs to an association’s brand can range from how accessible staff is […]

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How Are Associations Using Twitter?

Guest post by SocialFish contributor  Amanda Kaiser. ——— Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for […]

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The Stories We Tell Ourselves

Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? We tried out social media marketing, email marketing and web marketing. Each tactic brought a tiny bit of growth. A tiny bit of growth for a lot of work and still overall […]

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