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Promotions via Facebook are the way of the future for causes. Non-profit organizations such as March of Dimes and the American Cancer Society have already been using them to great effect. Which is a process you can become a part of, with the right focus and the desire to market on a global scale through user participation and member oriented methods.

“Any platform that’s free, is out to serve its own bottom line and interests, AND doesn’t offer any metrics for its community feature–let alone let you tie it back to your own CRM–is not the place to invest in building community. As a funnel back to your owned community? Sure, why not. But as the solution to engagement or revenue problems? Just no.”

All you need to know about government use of social media.

YouTube and Facebook step up their game this time.

Facebook changes hurting your brain? This will help. Maybe.

All you need to know thats new in social this month! Please share this one!

Can a few simple modifications to a social action drastically improve the number of supporters driven to action? Yes. Here’s a great example of how one organization improved the performance of their Facebook social actions by 300%. What’s your advice for improving Facebook engagement?

Title says it all, really. Everything you need to know if you want to compare the two social sites.

Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action?

No? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Ones that will help to increase your readers’ involvement, brand your business, drive traffic and convert into sales. Interested?

Try this Facebook split-testing out and see what you think.