Search: instagram

“Visual storytelling is one of the most effective means of relaying your mission and engaging new supporters and so Instagram is a natural path for doing so. But to insta productively, you want your profile to reflect your organization’s brand. Branding an Instagram can be tricky business, but with a little bit of planning, a few edits and maybe even a few selfies (to test of course) you’ll be Instagramming like a Kardashian.”

I like this one because it’s a good reminder that the most effective influencers, for Instagram in this case, are the “micro influencers” -the “advocates” – people with smaller audiences but deeper relationships

Got questions about Instagram? Here are some answers in a handy dandy infographic.

Some good advice for using Instagram.

It seems that nothing can be easier here: you create your brand’s account, post cool pictures (well, you consider them cool at least), like and follow some active Instagram users, and you wait for them doing everything else. But… Oops, people are not in a hurry to follow you on Instagram… What’s going on here? Did you do anything wrong?

“Everyday I see nonprofits doing social media wrong. Some are even hurting their reputations from repeated mistakes.”