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Slides from ASAE Tech13.

“All enterprises typically engage simultaneously in the improvement of operations and the innovation of processes and products. The level of emphasis on these two activities will determine an enterprise’s ability to respond to changes in their competitive landscape. Speed is a key factor, and the combined level of emphasis on operational improvement and innovation is a direct reflection of it.”

Are you an association CEO? With your staff, your board, and your members in mind, what can YOU as a leader do to help your association get the most out of social? Everybody says you should be using social, but nobody tells you how. This is how.