We love email. If you’re like most of the nonprofit organizations that we work with, your email list has been an important source of community, action and donations. It’s part of the heart and soul of your organization. In numbers: it’s still has the best ROI of any digital communications tool – almost a $40 return per $1 spent in 2012. But decreasing response rates threaten that connection and efficacy. According to the 2013 eBenchmark Report, 2012 saw a 21% decrease in response rate on fundraisers, 8% on advocacy emails. List churn is another 20% per year on average.
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The first post in a new series about nonprofit social media brought to you by Attentive.ly.
… and more awesome topics are what ICF folks, including me, will be presenting at ASAE’s Technology Conference in December! Check out our sessions.
I recently came across what I think is a hugely valuable tool called PeopleLinx – and asked Steve Werner from PeopleLinx to tell you more. How do you handle getting more staff to use LinkedIn effectively, both personally and on behalf of the enterprise?
John Haydon’s great deck on online fundraising. Created for a library audience, but relevant to any nonprofit.
Got a chance to read an early copy of the Age of Context, the latest book by Robert Scoble and Shel Israel.