Is your content awesome? Let’s see what we can learn from Lego to make it that way.
Here are three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations.
I tell my friends that the association industry is the biggest industry no one knows about. And as an industry there are a LOT of websites with a LOT of content. So if ISPs are going to throttle content coming across their networks, could that affect the hundreds of thousands of associations and other non-profits out there?
“Mobile and tablet computer sales are expected to surpass sales for desktop and laptop computers in 2013. So why are you still designing a site for only one mobile experience?”
“Web technology moves quickly – and a website quickly becomes outdated. While responsive design is today’s hot topic, baseline technologies such as AMS integration, social sharing, search engine optimization and more are pain points for a number of associations as they ask their websites to compete in a crowded online world.”
“Your website is not written in stone. In fact, it will never be “perfect” because by its very nature (and this is a good thing) the web is fluid and dynamic and begs to be updated and changed on a regular basis. The web demands to be “good enough.”
Have you developed and adopted a code of conduct statement for your community? Do you look forward to developing one? It may not be the “fun” part of working on, or being part of, a community, but it is an important part of your engagement strategy. A code of conduct gives your community a direction and helps define its identity.
Pew is not the only one watching gamification. Gartner analysts predict 50% of corporate innovation will be “gamified” by 2015. Will associations move in this direction as well? Deciding if gamification will work for your association is much less of a daunting task than you might think (and you may already be employing a few game mechanics).
Member engagement has always been crucial to the ultimate success of any association. Understanding why, how, and to what degree a member engages with his or her association can make all the difference when it comes to growing a thriving non-profit. It’s no secret, then, that member engagement is imperative to the association, yet it’s never been quantified in a consistent way. While taking such a measurement can sound daunting, it doesn’t need to be.