Social media strategy, training for associations, non-profits
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It’s one of the things Clay Shirky said at ASAE09–control is a thing of the past. Clarity should be the goal for today. Clarity and control are not new topics among some of my favorite association blogs. Still, the way Clay Shirky framed the issue was, well, very clear. Scott Briscoe talks a little about [...]
Jason Della Rocca and I presented a session at ASAE09 called CounterIntuitive Paths to Success: Upending the Status Quo, based on this article by Jason about some pretty radical stuff he did to grow membership during the nine years he was Executive Director of IGDA, the International Game Developers Association.
In our session, Jason talked a bit about [...]
I sent out a message in YAP last week, asking people who had NOT attended ASAE09 if they would be willing to let me know the reasons, and also whether they had participated virtually through Twitter or any other way. I got a ton of good responses, and thought I’d share a few here. Maybe [...]
Here are a few cool ideas I saw at ASAE09 for combining word of mouth marketing and face to face social networking.
Now we all know about the huge value of networking at meetings, including ”networking receptions”, whether they are breakfast, lunch, dinner or drinks. The idea of the association as platform for people to convene [...]
You know, just because
