Social media strategy, training for associations, non-profits
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Following up on Maddie’s 10 steps for building an internal social media team, and my little clarity over control post, here’s a little something for all you visual people.
On the top, you see what happens when an organization sets up their social media team as the gatekeepers of all online social interactions. Below that is [...]
Here are ten steps for building an internal social media team who will be responsible for the listening (monitoring and response) process, as well as reporting and measurement of social media activities. I’ve written this about employees, but of course small staff organizations can include volunteers in this.
1. Start with a large group of people [...]
Remember our little diagram in our post about aligning social media strategy with your association focus? We talked about how you move from conversation to collaboration to collective action as you get in closer to the center of the bullseye. And just like darts, it take a lot of time and practice to [...]
I have an idea related to the volunteer lunch at ASAE’s Annual Meeting.
In Lindy’s post about her first experience of being a volunteer on a council, she told the truth about how many of us feel about the volunteer lunch that kicks off the day of council meetings:
“First stop, the volunteer brunch. Good food. Mixed [...]
Check out this post by my blogger buddy Dennis McDonald on whether everyone in an organization should have customer service responsibilities. He picked up on my earlier comment about community management, where I said that community management should be part of everyone’s responsibility who deals directly with customers or members.
I am pasting here the [...]
