Following up on Maddie’s 10 steps for building an internal social media team, and my little clarity over control post, here’s a little something for all you visual people.
On the top, you see what happens when an organization sets up their social media team as the gatekeepers of all online social interactions. Below that is [...]
Here are ten steps for building an internal social media team who will be responsible for the listening (monitoring and response) process, as well as reporting and measurement of social media activities. I’ve written this about employees, but of course small staff organizations can include volunteers in this.
1. Start with a large group of people [...]