Social media strategy, training for associations, non-profits
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Here are ten steps for building an internal social media team who will be responsible for the listening (monitoring and response) process, as well as reporting and measurement of social media activities. I’ve written this about employees, but of course small staff organizations can include volunteers in this.
1. Start with a large group of people [...]
It’s one of the things Clay Shirky said at ASAE09–control is a thing of the past. Clarity should be the goal for today. Clarity and control are not new topics among some of my favorite association blogs. Still, the way Clay Shirky framed the issue was, well, very clear. Scott Briscoe talks a little about [...]
Check out this post by my blogger buddy Dennis McDonald on whether everyone in an organization should have customer service responsibilities. He picked up on my earlier comment about community management, where I said that community management should be part of everyone’s responsibility who deals directly with customers or members.
I am pasting here the [...]
…when you can be creative? Turn a 404 “not found” page into something that makes people smile. Twitter does this really well.
If you KNOW some things are annoying, what can you do to make them less so? Like, say, a dues renewal notice…? Hmmmm….
“Obama-Biden Transition Project Co-chair John D. Podesta announced that all policy documents from official meetings with outside organizations will be publicly available for review and discussion on Change.gov”.
If they can do it, so can we all. Give your stakeholders a seat at the table.
“Transparency is the process that leads to real change”.
Beyond awesome.
