Social media strategy, training for associations, non-profits
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It’s January 1, and in the spirit of keeping up the tradition started last year, here is our Year End Stats report for 2009.
Lindy’s away for the holidays as I type this, but she might have some more ideas or stats to add later. I’ll keep the 2008 numbers here for comparison purposes. Some of these [...]
Here are the slides from a recent presentation we did for the Mid-Atlantic chapter of the Market Research Association.
Essentially, we talked about:
- How social media provides several kinds of data:
Passive – keyword monitoring, sentiment analysis (positive, negative or neutral brand mentions), website analytics, etc
Active – collecting fans and followers and seeing who they are and [...]
Skip Shuda has a really good screencast (4:40 mins) that shows you how to combine the data from Groundswell’s Forrester Technographics profile tool and Quantcast, that I talked about here.
Watch and learn!
Have a really great New Year 2009.
I haven’t really done “quick picks” or “top ten latest links” or anything like that before (that I can remember, anyway, brain is a little fried after my strategic planning hell this week), and I usually share stuff in Google Reader which feeds out to my Facebook/Friendfeed/etc updates, but I have a few disparate goodies [...]
ASAE have just announced the release of “The Power of Partnership: Principles and Practices for Creating Strategic Relationships Among Nonprofit Groups, For-Profit Organizations, and Government Entities”.
From their press release:
“Based on principles highlighted in the best-selling 7 Measures of Success and U.S. Chamber’s The Future of the Competitive Association, The Power of Partnership is a collaborative [...]
