listening

As a nonprofit or association, what can you do to ensure your establishment comes across as credible and truthful? Storytelling – as unlikely as it may seem – comes in handy if you do it correctly. Let’s take a look as the best methods to use storytelling to fundraise. The story can be the story of your cause and how it started, or any story you deem relevant.

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“The question that struck me today as the most relevant is why. Why would anyone want to abandon the convenience of comfort zones to risk unpopular culture changes? What’s the prize that makes the pain worthwhile? What does success look and feel like? Yet, in interviewing executives who believed in the necessity of systemic change during the last two years, I was struck by how difficult it was for them to visualize scenarios of success. “

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