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marketing

I can’t resist posting a link to this truly awesome guest post by marketer Susan Baier on my new favorite blog Convince and Convert.
Setting aside for a minute her first sentence about relevance (natch), Susan’s post goes through various ways in which the company ThinkGeek connects with their core audience.

According to Jamie Grove, the [...]

Inbound Marketing 101

by Maddie Grant on January 28, 2010

Check out this great slide deck by Rick Burnes from the top-notch Hubspot team, which “introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media”. I found this via Tom Humbarger who was reviewing the book Inbound Marketing by Dharmesh Shah and Brian Halligan; [...]

This is a recent presentation by Thanks For Playing blogger Elizabeth Engel and Caroline Fuchs. Check it out.
Web and eMarketing Presentation – DMAW Association Day 2009
View more presentations from Elizabeth Engel.

Book Review: Baked In

by Maddie Grant on October 3, 2009

“Creativity is the ultimate business weapon” – Baked In
I was sent an advanced proof copy of a little book called Baked In: Creating Products that Market Themselves, by Alex Bogusky and John Winsor, two big advertising dudes.  Now I don’t usually do reviews, because I’m so busy reading stuff that I don’t have time to [...]

VAR knows how to be awesome.

by Maddie Grant on September 30, 2009

Check out blogger bud extraordinaire Ben Martin at the 2.5 minute mark.

VAR Infomercial from Virginia Association of Realtors on Vimeo.
Go on. Share it. You know you want to. You know you can’t resist the awesomeness.