I just finished reading a great little marketing book by Tom Asacker called “A Little Less Conversation”.
It it, he talks at one point about how brand success is partly about being interesting. It’s not about “what people think about you or your company”, it’s about how you make people feel about themselves and their [...]
Posts tagged as:
membership
“The goal is NOT to have more members or keep more members within the fold. That might be a good metric of success, but the goal is to provide exquisite value to your stakeholders in a way that allows for growth in your capacity to provide the value in new and expanding ways.” – Jamie [...]
Your friendly neighborhood Socialfish will be “IN” the NTEN Office Hours Communications Chat Room every Thursday (that’s today!!) at 3 pm EST. Got burning questions about social media strategy? Or just want to hang out and shoot the breeze and get a break from work? Now’s your chance!
Last week, we had an intense debate about [...]
So I had a bit of a disaster with my comments form on this blog as I was trying to uninstall a certain comments application that was not working well and it proceeded to wipe all of my previous comments (or so I thought, until Dave Sabol swooped in like a handsome caped crusader and [...]
A question for Virgil Carter, great commenter in the blogoclump.
On Jamie’s post about my post, On Collins’ What Makes Powerful Nonprofit Leaders, Virgil posted this in his comment:
“Why is it that ASAE and some of our association bloggers can’t figure out how to align and communicate membership mantras and leadership mantras? For example, when [...]





