Social media strategy, training for associations, non-profits
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Following up on Maddie’s 10 steps for building an internal social media team, and my little clarity over control post, here’s a little something for all you visual people.
On the top, you see what happens when an organization sets up their social media team as the gatekeepers of all online social interactions. Below that is [...]
Here are ten steps for building an internal social media team who will be responsible for the listening (monitoring and response) process, as well as reporting and measurement of social media activities. I’ve written this about employees, but of course small staff organizations can include volunteers in this.
1. Start with a large group of people [...]
The ASAE Technology Conference covers all the important technology trends affecting the association community. We were happy to be a part of it with our session, Unleash Your Inner Geek: Shiny New Web 2.0 Objects.
Every organization should be looking for ways to leverage mobile technology. It’s time to start experimenting with lots of different techniques. Here is a list of tools you might choose to start your experiments.
Yesterday, Maddie and I presented a webinar all about overcoming common social media fears that associations face. Sometimes, the best way to fight the fear of implementing social media is to use the fear of not implementing social media. So the presentation used a fear/counterfear format.
