Social media strategy, training for associations, non-profits
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This is the first guest post by awesome nonprofit social media rockstar John Haydon. John will be providing tactical tips here on SocialFishing on a monthly basis. Can.Not.Wait. Whoo hoo!
You’re curious how a Facebook Group can compliment your Page. Or, you may have a Group and want to “move your fans” over to your Facebook [...]
Read this awesome post: From Social Tools to Social Business by Lee Bryant.
“For me, the key issue is whether or not you believe software alone is sufficient to engineer fundamental business change. In some cases, perhaps it can; but in general, simply grafting new tools and systems onto existing business culture and practices is unlikely [...]
Here are ten steps for building an internal social media team who will be responsible for the listening (monitoring and response) process, as well as reporting and measurement of social media activities. I’ve written this about employees, but of course small staff organizations can include volunteers in this.
1. Start with a large group of people [...]
(photo credit)
We held a great Online Community Building Training session recently with the staff of an association we work with.
During the session, we began with a simple question: “What are your Community Goals“?
We listed some obvious ones:
- to empower volunteer leaders?
- to involve open volunteers?
- to attract new volunteers?
- to accomplish more?
- to make communicating [...]
“The goal is NOT to have more members or keep more members within the fold. That might be a good metric of success, but the goal is to provide exquisite value to your stakeholders in a way that allows for growth in your capacity to provide the value in new and expanding ways.” – Jamie [...]
