“Creativity is the ultimate business weapon” – Baked In
I was sent an advanced proof copy of a little book called Baked In: Creating Products that Market Themselves, by Alex Bogusky and John Winsor, two big advertising dudes. Now I don’t usually do reviews, because I’m so busy reading stuff that I don’t have time to [...]
Posts tagged as:
WOM
Here are a few cool ideas I saw at ASAE09 for combining word of mouth marketing and face to face social networking.
Now we all know about the huge value of networking at meetings, including ”networking receptions”, whether they are breakfast, lunch, dinner or drinks. The idea of the association as platform for people to convene [...]
THANK YOU so much to everyone who came to Buzz2009 last week, everyone who blogged about it beforehand and will after, who tweeted from there or from afar, who watched the webcast, who had a drink (or several) with us after, and of course thank you again to all of our sponsors and advisors who [...]





