Our latest white paper, ROI and the Impact of Social CRM: 12 forward-looking use cases for associations, is the second installment in our series on Social CRM. It includes a simplified definition of Social CRM, a section on social media ROI, and 12 use cases that describe how our association colleagues might use Social CRM in their business. There’s also a bonus list of Social CRM discovery questions for anyone looking to implement a Social CRM practice in their organization. Avectra helped pay for this paper. We’re working with them on an ambitious project to explore the implications of Social CRM for associations, and this white paper is part of that work.
The first white paper in our Social CRM series, Social CRM for Associations: What association executives should know about applying social media to membership management, includes an explanation of Social CRM, the basics of a Social CRM practice, and six key Social CRM technologies. Avectra helped pay for this paper. We’re working with them on an ambitious project to explore the implications of Social CRM for associations, and this white paper is just the start.
More White Papers from SocialFish
Social Media, Risk, and Policies for Associations
PDF, 378KB, 14 pages, January 13, 2010
Risk management expert, Leslie White co-authored this great resource. SocialFish and Croydon Consulting shared the cost of producing this whitepaper so you can download it for free.
Description: The purpose of this white paper is to help association executives create effective social media policies for themselves, their staff, and key volunteers. We’ll use our own social media guidelines as a template. We’ll show you the building blocks we used to write the guidelines, and explain what risks each section is meant to address. We hope you will feel free to use it, edit it, and put it into language consistent with your own organization.
Six Online Community Vendors for Associations: An Analysis
PDF, 7MB, 49 pages, October 5, 2009
This resource features six fabulous vendors who are committed to the association community–Higher Logic, NFi Studios, The Port, The Social Collective, Socious, and SusQtech. We all shared the cost of producing this whitepaper so you can download it for free.
Description: The purpose of this paper is to help you think through the criteria for online community platforms that are important to you and your members, and then see how these six vendors meet those criteria. We have very specifically chosen NOT to put together one of those massive tables with check marks that no one outside of the IT department can actually interpret. This paper is aimed at the rest of the decision makers—those of us who are less from IT but instead from marketing, communications, government relations, PR, and membership departments, or those â€œmany hatâ€ wearers from small staff associations whose responsibilities cover several of these areas. It’s a great starting point, if we say so ourselves.