Two Association/Non-Profit Bloggers Join Forces
Chief Social Media Strategist I am a Gen-X blogger, “shiny new toy” addict and early adopter. My career path has taken me, over the last 15 years, from teaching marketing to Fine Art students in London (and organizing music events), to marketing/communications in a huge international financial services corporation based in Edinburgh, through to PR/Legal during its merger with another bank, and finally to running the operations and administration of a small professional membership association in Washington, DC. I’m especially interested in how social media and the new culture of flexibility, openness and innovation is forcing organizations to change how they think about governance, strategy, marketing, communications, membership, IT, and other traditional management silos. Three more things you might like to know about me…
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Chief Social Media Marketer I’m a marketing junkie. And I’m a total nerd for association work. I’m also a bit of a techie. That’s quite a combo, right? In 2007, I went on a personal quest to find and share the most effective marketing techniques that can be applied to membership organizations. Then something funny happened. The more I studied marketing for membership organizations, the more I realized that the biggest opportunities for associations, non-profits and small businesses are being enabled by technology…and most organizations are missing out! Turns out that I have just the skill set to help, with more than 10 years of experience in marketing using both traditional and new media. Three more things you might like to know about me…
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