Of all of the features on Twitter, hashtags are perhaps the most useful. They give you a way of searching for topics, conversations and people, or to keep up on news as it is being reported. This is the benefit of their live search options, which make Twitter unique to other websites.
You can use hashtags to monitor charity and non-profit news, find new people to connect to and participate in related events without ever leaving your office. But rather than go on a random keyword search for relevant hashtags, check out these hashtags that every nonprofit expert should follow.
Major Nonprofit and Charity Hashtags to Follow
#Nonprofit – The most standard hashtag related to your industry, this can be an incredibly helpful keyword for both searches and your own tweets. Putting this at the end of any update is sure to gain attention by the many who follow this keyword themselves.
#4Change – One of the most popular activism and charity chat tags, this one relates to online technology news that has a focus on changing and improving the world. From social media campaigns aimed at ending hunger, to events for breast cancer awareness, this covers it all.
#CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands.
#SocialGood – Social of Summer Good and Mashable collaborated to create this hashtag, which has become an official keyword for social change and positive community efforts. Anything that falls under the category of social good, in any industry, can benefit from this tag.
#Charity – You run a nonprofit, so you will want to keep up on other organizations, while spreading the word of your own. This has a foundation focus, rather than individuals. But the tag is also popular for organized events and donation campaigns.
#Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses. That is why it so easily translates to raising money for social or nonprofit causes, as well. There are dozens of success stories from organizations who have turned to Twitter and seen a huge surge in donations, often taking them far past their initial goals.
#NPTech – Technology changes, and industries have to adapt. Nonprofits are no different, and there are many advances that specifically benefit the niche. If you want to keep up with those advances, then follow this great hashtag that provides continuous updates.
Charity Events and Chats on Twitter:
A weekly event, every week you can use this tag to promote your cause, a special project or event. You can also use it to search out news from other organizations, which might take advantage of the same chance for getting the word out.
Of course, these are not the only hashtags that relate to nonprofit organizations on Twitter. But they are the more popular, used by organizations and activists all over the world for a wide variety of causes. Utilizing the hashtag monitoring yourself can keep you in the loop, while giving you a way to spread the word about what you are trying to do.
LOV stands for Leaders of Volunteers but the hashtag can be read as “LOVE Volunteers.” Monitor the hashtag to discover notable volunteers to follow.
This is one of the debatable trends. If you are into traveling for change (or plan to do that), avoid #Voluntourism. Some criticize volunteer tourism as many of those travelers are not ready to commit to long-term involvement. Many volunteer projects are viewed as an opportunity for a free trip and “they serve the egos of the tourists more effectively than they serve the locals”.
Monitor the hashtag to learn how to become a good volunteer and avoid mistakes. One of the brand advocates promoting the hashtag is Southern Cross University Online:
Discover More Hashtags by Following Nonprofit Experts on Twitter
You can create a separate list of Twitter accounts that stream nonprofit and charity news and then using apps like Tweetdeck (or one of many different alternatives), you can follow these through a separate column:
@amyrsward: CEO of @NTENorg focusing on real social change and the tech that supports it
@GailPerrync: fundraising coach, writer and speaker helping nonprofits raise major gifts via philanthropy.
@kanter: nonprofit technology blogger, author, facilitator and trainer
@vanessaechase: fundraising and communications strategist, author of The Storytelling Non-Profit
@DanPallotta: philanthropy futurist, founder of Charity Defense Council
@TechSoup: Technology resources and products for nonprofits and libraries helping followers to power up their social impact.