People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one of those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you.
To begin with, let’s take a look at what CRM means.
Short for Customer Relationship Management, CRM is a software that helps you to organize and track every interaction with your customers, thereby assisting you in improving your customer service.
This powerful tool is especially beneficial for small businesses, as it helps employees improve their productivity, which in turn, helps you to achieve your business goals, and generate maximum return on your investments.
In this post, we have listed down 27 awesome ways CRM can help you to grow your business.
So let’s get started!
1. Assists in Managing Your Data
A primary benefit of using CRM, this tool helps to organize leads, customer information, accounts details, and sales opportunities in one centralized database, thereby making it easier for you to manage your data. It also helps to improve work productivity, by allowing access to information to various departments across your company.
2. Reduces The Task of Manual Data Entry
CRM provides you multiple options through which you can capture and enter leads into the system. This helps you to reduce manual data entry, thereby saving your employees precious time. Plus, it minimizes the risk of duplication, thus ensuring that your data is error-free and accurate.
3. Facilitates Smoother Coordination of Sales Team Activities
By making use of the CRM system you are able to better coordinate with your team members. It helps you to keep a track of what your team is up to. Plus you get to have a better overview of all the tasks involved, which can prove to be useful, as you can then direct your team to carry out sales activities that can help meet your business goals. You can also check out Slack, which keeps your sales team coordinated!
4. Improves Work Efficiency
As a centralized unit that provides data to various departments through a single source, CRM helps to seamlessly integrate marketing and sales functions. It helps various teams to easily collaborate with each other, thereby assisting employees to address customer inquiries faster, which in turn, can help increases sales.
5. Provides Valuable Business Insight
One of the best benefits of CRM, it provides valuable insight into business performance by monitoring and analyzing data. It provides you vital information to deal with any bottlenecks before it becomes an issue. In addition, it also helps to discover new areas of revenue, thereby assisting you in building a strategic business plan for the future.
6. Helps to Segment & Identify Your Best Accounts
By segmenting and identifying your best accounts, CRM helps you to devise marketing plans that would directly appeal to your targeted groups. This helps your employees to serve your key customers or clients more effectively, thereby strengthening the bond between the customer and your company, leading to improved ROI
7. Provides Accurate and Timely Forecasting
Forecasting is a means by which you can measure your company’s growth and success. Most CRM, such as Zoho, comes with powerful sales forecasting tool that provides a real-time update on your company’s key performance indicators.
It includes details like current targets, completed sales, etc. which are vital statistics that’ll assist you in developing a better financial plan for your business.
8. Helps To Quickly Review Data
Since CRM consists of a centralized database that you can access anytime, it helps you to quickly review important data, thereby helping you to keep track of everything with less effort.
9. Speeds Up Your Decision-Making Process
For a manager or a business owner to take an important decision they need to have real-time data and this is easily obtainable through CRM. It provides you with accurate and detailed data through its constant updates, which not only speeds up your decision-making process but also alerts you to any potential business opportunities
10. Generates More Sales Leads
Generating and managing new sales leads are important for all companies. However, at times by overlooking important information, your employees may miss out on sales opportunities. But, with the help of CRM, this risk is reduced as it helps to consolidate all ongoing opportunities into a single view, thereby enhancing productivity and ensuring that your employees are up-to-date on each and every qualified lead.
11. Enhances Customer Engagement
To improve customer engagement you need to ensure that your customers have a positive experience every time they interact with your company (employees), And this can be achieved through a good CRM system.
Since CRM provides detailed information on each customer, your employees are able to effectively engage with them thereby providing quick and hassle-free service which results in customer satisfaction, leading to enhance engagement, loyalty and repeat purchase.