It’s somewhat in trend these days to keep talking about how social media actually made us lonely. We keep sharing examples and funny memes on how people used to meet each other in person and these days everyone just keeps staring into their phones.
To some extent, these concerns may be justified. Some people were influenced less than the others but there are certain individuals who appeared to be really vulnerable and the social media may have influenced their life for the worse. I have a friend who blocked herself from Facebook because her friends’ feeds made her feel jealous and often angry.
But I tend to think these are exceptions from the general rule. On a large scale social media sites have made the world better bringing positive change to many areas of our life.
There are lots of things social media has changed for us, there’s no doubt about that. In this article I’d like to list only those I personally got to experience.
Recruiting and Career Building
I have to think social media for everything I have done, professionally. I have to admit, I had other plans for my life but when I discovered Internet marketing, I fell in love and changed my life around.
Then, a couple years later, I discovered social media (Myspace at that time, then Facebook and finally Twitter) and that’s when my career was turned around. I got known thanks to tweeting. I am not ashamed to admit that. At that time Twitter wasn’t yet a big thing: Few people could figure out what it was but I was immediately hooked.
I built all my professional connections thanks to social media. Social media is still my major business tool for marketing, connecting and collaborating.
Social media has made it possible for anyone to be heard and noticed. You can build a career from home.
On the other hand, small businesses and startups can attract talent from overseas, without paying the moving costs. Teams have become more diverse and creative.
Often you hear this concept applied to the creative community, which is understandable. That was the first group to really begin using the idea, putting together teams with people working all over the globe in areas like advertising, animation, and design. That has given the false impression that distributed talent is only for the creative community, when that couldn’t be further from the truth.
This type of team management is available to any field, no matter what they do. You just have to know how to best keep communication open, and have the right tools on hand to do it.
Speaking of the right tools, Cyfe is a great solution to start with: It connects all the dots together allowing you to monitor an unlimited number of metrics including finances, tasks, marketing reach, upcoming events, etc.:
Like there are no borders for career development any more, there are no geographical limits for your artistic development. You have an invaluable exposure to your connections’ artistic experiences and plans. I have discovered and visited a lot of art exhibitions, thanks to my friends’ sharing their impressions after visiting one.
“…today artists use Instagram as their own virtual art gallery, playing both dealer and curator while their fans become critics and collectors…”
Art used to be something people with the highest levels of wealth could get exposure to. These days anyone have exposure to artistic education, free of charge, simply by following artistic people. Look at Dirjournal‘s collection of art collections and sections. That’s a good starting point for anyone to start exploring new cultural opportunities social media has opened for us.
This idea can be expanded to a broader topic, beyond art: Opportunities for self-education we were granted with, thanks to social media and the Internet in general. These days you don’t have to get an expensive college education to be able to learn a topic of your passion. With enough self discipline and persistence you can learn almost anything online.
Last but not the least, social media has made it possible to raise money whenever anyone you love needs it. I have seen a few cases when our whole marketing industry united to collect money from someone in need.
I think this is why I feel so close to so many people in our niche: I know that whenever anyone needs help, they will be there. And with many of those people I haven’t even met in real life: They are virtual friends and have been virtual-only friends for more than a decade now.
Furthermore, thanks to social media, you have an opportunity to find and join any initiative you choose to believe in. You have an opportunity to change the world for the better, never leaving your desk.
Say what you want but social media is a miracle which makes me feel incredibly proud that I was born at exactly the time when I could witness its birth and evolution.