I’m headed to Colorado Springs for ASAE’s Great Ideas conference, where I’m excited to be presenting with Joe Colangelo (data scientist extraordinaire) and Susan Cato (an amazing digital strategist) about our huge and exciting digital transformation project at the American Society of Plant Biologists.
Here’s our session description:
TURNING MEMBERSHIP INSIDE OUT
By rethinking their entire membership model, re-examining their member needs and digital habits, and re-evaluating collaborative relationships with partner organizations, discover how one small staff association is doing big things to redesign how they provide member value. Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways.
Faced with a shifting business environment and their scientific journal-based business model at risk from open access, ASPB is completely rethinking how they provide value to members. Join us on Monday at 2:30 CST to hear our story!