Do you know your content marketing basics?

This is the IAB’s primer on content marketing.  Associations are publishing vehicles, at the end of the day, so this is relevant for you and a good reminder of the difference between paid, earned and owned media; original, repurposed and curated content; and transparency rules.  Plus, we know a lot of association execs who still don’t understand content and this could be a good tool in your arsenal for explaining why it’s important.