Because this means that your Page updates could receive exponential attention. With the hurdle of “liking” a page removed, more people will engage with your Page stories!
You’re excited because for you it was always about engagement. It was never just a numbers game.
So what does this mean for Page admins?
Be interesting. Because Pages are now more open, it’s even more important that you have a content strategy that keeps people interested.
Listen. Because conversations about your nonprofit are harder to monitor, it means taking another look at using tools like socialmention test track of what people are saying.
Evolve. Stop posting updates just to boost your edgerank, and start creating deeper and broader discussions with Facebook users.
The good news
The good news is that 99% of communication and marketing professionals are too lazy and uninterested in having real discussions with their fans. So if you have a sincere commitment to do this, the competition will be few.