How Associations are Rebranding Themselves for Relevancy

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Some good free workshops going on in DC (and virtual) this week!!!


Changing the Conversation Beyond “Who Won”, Panel on Examining New Strategies for the War on Poverty

ICF International will host a live stream policy discussion that includes leading researchers, evaluators, and practitioners from key social and human service sectors examining the legacy and future of the Great Society “War on Poverty” programs. Panelists will discuss:

  • Evolution of federally-funded job training programs
  • Challenges posed by contemporary labor market conditions
  • New emphasis on career pathways
  • Strategies for improving employment outcomes for low-income populations

Since the 1960s, the U.S. federal government has sought to improve the skills of American workers, increase employment opportunities, and reduce the impact of poverty. While individual elements of all the programs have shown some impact, the rate of poverty and its associated outcomes for American families remains persistent.

Evidence supports a growing disconnect between federal workforce development strategies and a rapidly evolving U.S. economy and job market. Further, evidence specifically points to a widening “skills gap” (i.e., a mismatch between business needs and workforce competencies) resulting in fewer low-income individuals accessing employment opportunities that can serve as a pathway out of poverty.

Panelists include:

·         Dr. Harry Holzer, Professor of Public Policy at Georgetown University

·         Mr. Joseph Jones, President and CEO of the Center for Urban Families

·         Dr. Yvette Lamb, Research Director at ICF International

·         Mr. Robert Doar, Morgridge Fellow in Poverty Studies at the American Enterprise Institute

When: Wednesday June 11, 2014 @9:00 – 11:00AM EST

Where: ICF International Headquarters or Live Streaming


Project Rebrand: How Associations are Rebranding Themselves for Relevancy

With a trend in declining memberships, shifting markets and an abundance of new influences on digital marketing, associations are struggling to innovate and position themselves for relevancy.

As business circumstances change, when does it become important for an association to change focus?

In this session, you will learn how to:

  • Gain a competitive advantage,
  • stimulate growth,
  • create long-term market expansion,
  • and see how innovation = profitability

Join Balance Interactive for this dynamic presentation to learn how organizations, once considered antiquated, have re-envisioned their brands to emerge rejuvenated, motivated and profitable.

Collaborate with Lillie Obioha, Director of Creative Design and User Experience, and Ann Yoders, Director of Insights and Strategy during this interactive workshop.

When: June 12, 2014 @ 2pm – 4pm
Where: Leading Authorities, Inc.


The Marriage of Technology & Marketing: Create Your Next Generation Association Today!

It’s no secret that technology continues to lead a vast majority of industries down the aisle of transformation. And in today’s world where the internet and smartphones dominate engagement, the new and improved customer experience requires the “convergence” of marketing and technology. Organizations must adapt by adopting next-generation storytelling techniques and more responsive media strategies.

What are the benefits when marketing and IT merge?

Marketing understands the consumer; IT understands how to equip the consumer and build websites and apps that empower organizations. When marketing and IT work collaboratively, they deliver experiences that are relevant, functional, and engaging.

Don’t miss these key themes:

  • What you need to know about the “convergence” of technology and marketing
  • How to leverage your digital ecosystem to support revenue and mission goals
  • The role of Big Data – but more importantly, the role of Thick Data
  • The member journey and understanding how members interact with your organization
Master new ways to leverage these technologies and platforms during our interactive workshop with:
Jamie Notter, Speaker and Author @
Seth Schermer, Senior Director @ OSA Foundation at Optical Society of America.
Ann Yoders, Director of Insights and Strategy @ Balance Interactive.
When: June 17, 2014 @ 2pm – 4pm
Where: Leading Authorities, Inc.
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