A few years ago, it was incredibly difficult to earn more than a million views on a video. However, search engines and search engine optimization (SEO), as well as various other changes in techniques over the years have caused good videos to bloom in views for extremely short time. Many video content creators have been wondering for a long time, how to get a million views on YouTube. Fortunately, with these changes and this guide, you can learn how much does YouTube pays you for 1 million views.
The things have vastly changed, and earning 1 million views is no longer a mission impossible. There are now hundreds of videos that have even hit the 1 billion view milestone, which is much more challenging and star-reaching for even the most popular YouTube stars. We did some in-depth digging, considering different websites, algorithms and calculations and came up with results on how much does YouTube pays you for 1 million views.
According to Vlogger Gear’s Bill Roberts who is a YouTuber himself, YouTube may pay you on average between $600-$7,000 for slating 1 million YouTube views on a video. It’s worth noticing that the earnings can fluctuate by a huge value depending on where you stand in the eyes of the search engine. Many would wonder why can’t it be the standard rate for all YouTubers, but the truth is that it’s not only views in entirety that determine the amount of money earned. While $600 on a 1 million views video isn’t enough to support your living if you don’t have other source of income, $7,000 can help you live well based on your views.
The main money generating entities in videos that you’re uploading are YouTube and advertisers. And what they care about the most when it comes to your views and subscribers is the interaction with the video. For example, viewers watching videos till the end, liking or unliking, subscribing, sharing and more options may cause fluctuations in your earnings. All in all, the more people interact with your videos, aside from just watching, the more money you generate.
YouTube uses a unique system called CPM or cost per 1,000 views to evaluate earnings for each video YouTuber uploads. These numbers can fluctuate from anywhere between 20 cents to $10 per 1,000 views and are determining through the quality of your video contents.
Other factors that affect the earning per views
There are also many factors that will determine how quality content you upload and how much money is your views truly worth. Some factors that impact your earnings are listed below.
Viewers information (location, age, gender, interests.)
Views ranging from different geographic locations. – The countries are listed in tiers, and the content creators earn the most money when their viewers come from Tier 1 country, because the number of ads is the largest there, and it’s more likely that the user will interact with an ad. If your reviews come from a Tier 3 country, it may be harder to generate money because the buying power in those countries is lower.
What type of content it is (viral content, informational, news, review) – Advertisers can target their advertisements in a way to match the description set by the video. If content creator is doing a product review, it’s only logical to advertise that product or some other product related to it. If content creator is posting a tutorial over a technical matter, the ad targeted towards audience should be about a related course or some other service. The theme of your videos will also play important role in getting more money from YouTube. YouTube tends to pay more for comedy and informational videos related, especially if they are in the viral, finances, or IT structure.
The frequency of videos being uploaded – YouTube will always favor channels that post more frequently compared to the others because viewers are constantly engaging and causing more income drive from ads.
The watch time of the audience and bounce rate (whether they leave immediately or watch through the end.) – The watch times greatly affect what your audience thinks about your videos. If your viewers didn’t spend a long time on the videos, you uploaded that means that they might have missed the ad that was slated to display to them at some point in watching.
Engagement (whether viewers will comment, like, share) – YouTubers whose subscribers and viewers tend to interact with videos more are more likely to earn more money. That means the videos are truly interesting and resonate with their viewers.
A number of views on mobile as compared to the views on PC. – The ads optimized for both PC and mobile device varies. Over the past few years, the phone industry dictated that videos viewed from the phone have more chances of being rewarded with income.
Why is this information important? Advertisers need information about the viewers of your videos so that they can generate advertising content to the right target audience. For example, it may sound illogical to advertise gaming headphones or a data science course on Udemy on a video related to traveling or cooking. To advertisers, it’s important that the viewers will remember the ad or even interact with it so that they know where to invest the budget and on which videos they should appear.
While the 1 million view value isn’t as big of a spook as it used to be in the past, you still need to work hard to drive revenue off those views. What are your ways to increase the number of views on your YouTube channel? Let us know!