To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through.
But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content.
Here are 5 tools to do that, without any help or expensive audits.
Serpstat: Re-Optimize For Easier Keywords
It all starts with keywords. Often when I see good content struggling to generate some consistent traffic and go back and re-optimize it for easier keywords. It never changes the meaning of the content: All I do is find out how others put it when searching for questions my articles answers.
The easiest tool to do that is Serpstat. You don’t have to be an SEO to use it, nor do you need to register an account. The free open version is enough to feel you comfortable and decide whether you need to use it more. For keyword research, I use two sections of the site:
Content marketing -> Search questions (To find out which questions users type in Google’s search box when researching my topic)
SEO research -> Keyword research
This could also give you some great content ideas for the future too!
The tool has many more features you’d want to look into if you decide to give it a try. You can find which keywords are missing from your site, compare yourself to competitors, monitor your rankings and more.
All In One Schema.org Rich Snippets: Stand Out in Search
Do you know what a rich snippet is? It’s a chance to stand out in search and thus get a higher click-through even when your content is not as high as #1-#3. For bloggers, the most important rich snippet one can get is Ratings and Reviews. Here’s what it looks like in search:
All In One Schema.org Rich Snippets is an easy to use WordPress plugin. Whenever you write a tool or a product review, just select “Review” schema and provide the review author and the average score you give. You can go back and edit your older reviews too!
Don’t forget to use the Fetch and Render tool mentioned above to make sure Google is able to see your code.