Meme time! How are you going to change the world in 2012?

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social fish

I don’t know if Craig Newmark intended this post to be a meme, but what the hey, I’m taking that ball and running with it.

First, read the post and all the great things several nonprofiteers are going to be working on in 2012.  And we all know that associations also are doing great things to make the world better.  Great inspiration here – large and small count!!

What can I do?,  you might be thinking.  But surely, amidst all of the trends and predictions and resolutions posts that happen every year around this time, there’s room for some constructive stuff that’s neither navel-gazing nor so general/global/futuristic as to be not meaningful for you, right now.  I think that everyone, whether you work for a charitable nonprofit, association, consulting firm, technology vendor, agency etc. has the capacity to make life better.  For others.  For obvious social good reasons, but also to advance our specific professions and industries, and to advance the nonprofit industry as well.  This is why we’re all here, right?  This is our mission.  This is about our work. SO – I would love to hear what ideas everyone has to make things better in 2012.

As for me, it shouldn’t be a surprise for you to know that I plan – with Jamie’s help – to keep helping organizations to unplug from the machine world and become more human, more successful, to flourish more.  I  want to write more about social business too, because the implementation part is super important and can help us get there.  I also can’t wait to really dive into a year of deep social learning – I think this concept is crucially important for associations who want to get beyond being just relevant to their members.  It’s important from an ROI point of view, from a member engagement point of view, from a social CRM point of view.   Learning should be at the core of everything we all do – John Graham even defines associations as learning communities in his op-ed letter to  the Washington Post.

Simple, yet hard work.  And I can’t wait.

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