ROI and the Impact of Social CRM [NEW WHITE PAPER]
Introducing ROI and the Impact of Social CRM: 12 Forward-Looking Use Cases for Associations. This paper is the second in our Social CRM series. (The first paper in the series, Social CRM for Associations, has had close to 2000 downloads to date)!
The first paper defined the concept of social CRM and the key technologies and basic work involved in building a social CRM practice inside your association. This second paper goes much further, and looks at social CRM in action, through 12 use cases for applying social media to membership management – which is the way that you will get to ROI. This is a MUST READ if you’re interested in getting real results out of your social media work.
We can’t wait to talk through these use cases (and the many more we left out of the paper) with you. contact us if you’d like to talk to us about how these use cases might apply to your association specifically.