Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout.
Now, there are two different kinds of people asking “now what“:
People who’ve been using Google plus for months trying to understand how to use Pages strategically. These folks have already spent a few months creating circles, finding interesting conversations, and figuring out how to use the technology.
People who know nothing about Google Plus. These folks are trying to figure out what hangouts are.
Google Plus Pages allow for more uses. A Google Plus business page has many of the same features as a Facebook Page, but also include the collaborative utility of Facebook groups. With a Google plus business page you could create circles for board members, staff, or any other group of people where you want to share private information (like a Facebook Groups). You can also publish public updates that can be commented on, +1′d and shared (like a Facebook Page). This feature consolidation makes the Google Plus experience much easier to manage.
Google Plus is way more open than Facebook – almost as open as Twitter. This means that finding people and organizations with shared interests is much easier than on Facebook.
Google plus pages have no Edgerank. What this means is that when someone puts you in a circle they will always see your Google Plus posts in their stream. On Facebook, Edgerank determines if your content is seen in news feeds. But while you no longer have the pressure of improving your edgerank, you still have to keep people’s attention. This will be more important as Google Plus simply because you’ll have to compete with other organizations.